Virtually Yourz Blog
Ideas, Advice and Musings
5 Reasons to Issue a News Release and 5 Reasons Not To
Before social media and online newsrooms, press releases were a great way for companies to share their news. That isn’t as true as it once was. Here are 5 times to issue a press release and 5 times not to.
54 Resources for Writers
***Updated 2/06/21 with additional resources*** When I first started freelancing, the internet wasn’t filled with the millions (billions?) of resources that are available today. You couldn’t just Google “writing coach” or “how to start a freelance business” and get...
10 Tips for Unplugging in a 24/7 World
The last year has been unprecedented, unexpected, unbelievable and, at times, even unhinged. Between politics and the coronavirus pandemic, we’ve experienced things we could never have imagined. If you’re like me, you want to be in the know, but a constant barrage of...
How to Measure Social Media ROI
I was recently asked how I measure ROI for social media, and the answer isn't a simple one. It depends on the client, their specific goals, objectives and budget.Some clients use social media for brand awareness, reputation management, customer service and/or...
Why I Went Back to School After 20 Years
Twenty years after completing my bachelor's degree in business administration, I returned to school to get my master’s degree. After raising a family, creating and owning a business, enjoying a successful career and volunteering, why would I go back to school...
Living the Freelance Life
I was a remote worker before #WFM became a thing, launching Virtually Yourz in 2004, after being laid off from a job as an office manager and marketer. I started my job search, but found that my bachelor’s degree in business administration either overqualified or...
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