by Dana Neuts | Feb 6, 2021 | Marketing, Public Relations
Before social media and online newsrooms became a primary method of disseminating information, press releases were a great way for companies of all sizes to make big announcements. These included everything from key hires and company expansions to new product lines...
by Dana Neuts | Jan 27, 2021 | Editing, Writing
***Updated 2/06/21 with additional resources*** When I first started freelancing, the internet wasn’t filled with the millions (billions?) of resources that are available today. You couldn’t just Google “writing coach” or “how to start a freelance business” and get...
by Dana Neuts | Jan 24, 2021 | Miscellaneous, Productivity
The last year has been unprecedented, unexpected, unbelievable and, at times, even unhinged. Between politics and the coronavirus pandemic, we’ve experienced things we could never have imagined. If you’re like me, you want to be in the know, but a constant barrage of...
by Dana Neuts | Jan 23, 2021 | Social Media Marketing
I was recently asked how I measure ROI for social media, and the answer isn’t a simple one. It depends on the client, their specific goals, objectives and budget.Some clients use social media for brand awareness, reputation management, customer service and/or...
by Dana Neuts | Jan 10, 2021 | Communications, Editing, Education, Marketing, Writing
Twenty years after completing my bachelor’s degree in business administration, I returned to school to get my master’s degree. After raising a family, creating and owning a business, enjoying a successful career and volunteering, why would I go back to school...
