by Dana Neuts | Feb 6, 2021 | Marketing, Public Relations
Before social media and online newsrooms became a primary method of disseminating information, press releases were a great way for companies of all sizes to make big announcements. These included everything from key hires and company expansions to new product lines...
by Dana Neuts | Jan 23, 2021 | Social Media Marketing
I was recently asked how I measure ROI for social media, and the answer isn’t a simple one. It depends on the client, their specific goals, objectives and budget.Some clients use social media for brand awareness, reputation management, customer service and/or...
